Friday

New Tendence Watches - Hydrogen Skull & Gulliver Square Chronograph

Tendence has launched it’s first co-branded range in collaboration with exclusive Italian fashion brand Hydrogen. Hydrogen is a brand that has it’s own unique identity which is clearly portrayed by it’s original designs, including high end fashion and luxury sportswear collections which are distributed in a selected number of multi-brand stores all over the world.

Since it was founded in 2003 Hydrogen has had immense success and has already collaborated with many famous brands including the Lamborghini Group, Perfetti Group and Porsche, but Tendence is the first watch brand.

Several styles of the co-branded Tendence-Hydrogen watch have been created, all of which model the distinctive Hydrogen skull symbol which blends perfectly with innovation, technology and design.

Based in Lugano Switzerland, Tendence Watches have an unique, contemporary dimension, which emerges from the complementary fusion of innovation, style and audacious design. Created using a wealth of craftsmanship expertise, avant-garde technology and exquisite materials, a captivating array of watches are formed - featuring bold tri-dimensional design, size and special material combinations, the epitome of Tendence.

The Gulliver is the signature design from Tendence watch line. The result is a multi-dimensional sporty and elegant watch, with sharp, sleek aesthetics, which easily redefines modern watch design. Composed of a large stainless steel and high tech Polycarbonate case and trademark silicon strap which enables incredible strength and resistance.


Thursday

Storm Duotec Dual Time Jump Hour & Cam-X Shutter Mechanism Display



Two new styles from Storm London just released! Storm Duotec and Storm Cam-X Watches...



Storm Duotec Collection - The Limited edition Duotec watch has an individual square like face, dual time aspect and black silicon strap. The Duotec is available in white, orange, blue and slate and is water resistant up to 50m. With only 1000 made of each color you better grab yourself one before stocks run out. Case measures 44mm wide x 54mm lug to lug.

Click to see entire Storm Duotec Watch Collection


close-up of jump hour display

close-up of analog display


Storm Cam-X Collection - This futuristic watch with a shutter mechanism and rubber strap make the Cam X a truly unique choice. The shutter mechanism conceals the watch face until the time is revealed at a twist of the dial and the rubber strap provides comfort and ease to the wearer. Measurements: 47.5mm x 56mm

Click to see entire Storm Cam-X Shutter Display Watch Collection






View the Entire STORM Watch Collection at Watchismo



Nooka 360 Rotating Display - New & Unusual Analog Design!


Telling time for others has never been simpler. The Nooka 360 features an analog display with a subtle geometric pattern as well as a unique watch case that rotates clockwise 360 degrees. Whether driving with hands at 10 and 2 or showing someone the time, turning your wrist will not be necessary.The Nooka 360 is offered in 2 colorway casings, black and mirror, both with a black leather 21mm band. Check out the video below for a display of the display!





Check out the NOOKA 360 Collection Product Page HERE!

See the entire Nooka collection at Watchismo HERE!



Wednesday

Nonlinear SLIP Watch Giveaway! Same Time, But Not Same Place


"Sometimes all it takes is the slightest nudge to turn something ordinary into extraordinary."

SLIP WATCH
by Nonlinear Studio
Design by Evan Clabots

This simple, minimal watch appears to have slipped on the band. This inferred movement gives the watch its unique character. The face crosses the wrist band at 20 degrees, making it more ergonomic to read. The edge of the band penetrates the casing at hours 12 and 9, making the minimal face easier to read. A continuous 1" nylon strap slides through the back of the watch eliminating the need for removable pins that can fail or become lost.


Enter for your chance to win one of two SLIP Watches to be given away!

Enter The Nonlinear Slip Double Watch Giveaway











Designer Profile - Evan Clabots

Evan Clabots studied at both the Rhode Island School of Design (RISD) and the University of Art and Design in Helsinki (TAIK) in Finland. Before finishing his studies, he had received the Gersh Abraham Award for Design Excellence from Swingline and had licensed a product with IKEA.

In 2004, he joined the NYC based studio, Dror. As the first hire of the fledgling studio, Clabots headed both the Product Design and Interior Design departments. During his time at Dror he designed products for clients including Alessi, Boffi, Cappelini, Puma, Swarovski, and Target, and designed commercial interiors for Levi’s Footwear, Creative Recreation, and NYC fashion retailer Atrium. His work at Dror has been recognized twice with the Good Design award from the Chicago Athenaeum and featured at La Triennale di Design Milan.

In 2010, Clabots founded Nonlinear Studio, a multidisciplinary creative studio offering a broad range of services including product design, furniture design, interior design, brand identity and art direction. Nonlinear is focused on using the creative process as a brand development tool, understanding the interrelation of branding, design and media reach. The studio has worked for clients including Ralph Lauren, NBC, Mother Industries, Ikon3 and is currently developing projects for Design Within Reach.

In 2011, Nonlinear began producing a line lifestyle goods, starting with its launch of the Slip Watch. Since the studio’s inception, Clabots work has been featured internationally in the press including Fast Company, Design Quarterly, and Surface Magazine’s “American Legion” featuring America’s leading new creative talents.

For Clabots, design is a process of developing a complete story. Form no longer follows function. Instead, there is an interconnected play between what something looks like, how it works and how it interacts with someone’s life. His process is driven by the question of “why something is?”, not “what something is?”. Each defining element in his work acts in context with the other. Together they form a cohesive and compelling narrative.



NONLINEAR SLIP WATCH GIVEAWAY ENTRY PAGE LINK


NONLINEAR SLIP WATCH PRODUCT PAGE LINK

Monday

TSOVET WATCHES - Powerful Time Instruments - A New Brand to Watch!



TSOVET DESIGNS ARE INSPIRED BY OBJECTS THAT LAST AND BY THOSE MAKING A LASTING IMPRESSION. THE DURABILITY AND PRECISION, AS WELL AS STYLING AND FUNCTIONALITY, OF VINTAGE INDUSTRIAL GAUGES AND AVIONIC INSTRUMENTATION HAVE ALWAYS CAPTURED THEIR ATTENTION.

FROM THESE GAUGES AND INSTRUMENTS—THE FINELY KNURLED DIAL KNOBS, THE SUBTLETY DISTINCT INDICATOR ARMS, THE INCREMENTALLY EXACT ALPHABETICAL AND NUMERICAL REPRESENTATIONS, THE BALANCED FASTENERS AND JEWELED LEVERS—TSOVET DRAWS INSPIRATION.

FIGURATIVELY SPEAKING, THEY ARE STUDENTS OF THESE INDUSTRIAL AND AEROSPACE DESIGN ENGINEERS. AND TAKE FROM THEM, INTEGRATING AT EVERY LEVEL, LESSONS ABOUT STYLING, FUNCTIONALITY, PRACTICALITY, AND LASTING DURABILITY.


BORN FROM AVIONIC INSTRUMENTATION’S LASTING DURABILITY AND PRECISION, THE AT76 CHARACTERIZES A JOURNEY OVER TIME. INHERENT TO THE TIMEPIECE IS THE TECHNICAL APPEAL NATURAL TO VINTAGE AVIONIC GAUGES. DRIVEN BY A SWISS QUARTZ MOVEMENT, AND HOUSED WITHIN A SOPHISTICATED 48 MM AEROSPACE-GRADE 316L STAINLESS STEEL CASE, THE AT76 ENSURES PRECISION TIMEKEEPING. EASILY OBSERVED UNDER THE ANTI-REFLECTIVE HARDENED MINERAL CRYSTAL ARE DISTINCT INDICATOR ARMS, BOLD NUMERICAL REPRESENTATIONS, AND DATE CALENDAR.




THE IMPERIAL NAVY’S BALTIC FLEET DIVERS HEAVILY INFLUENCE THE SVT-NM85. TSOVET’S HYBRID DIVER CAPTURES THE ESSENCE OF UNCOMPROMISING CRAFTSMANSHIP AND DURABILITY. OUR BRUSHED FINISH 50MM MEDIA-ETCHED CASE AND HAND APPLIED MODEL NAME PLATE, FIXED BEZEL AS WELL AS THE 11MM LOCKING SCREW-DOWN CROWN, EXEMPLIFY TSOVET’S DISCERNMENT OF MODERN STYLING. THIS HYBRID DIVER’S WELL-DESIGNED COMPONENTS—SWISS MOVEMENT, BDL BLACK DIAL, SUPER LUMINOVA MARKERS DELINEATED IN HI-VIS WHITE, SUPER LUMINOVA SECOND HAND, AND ITALIAN RUBBER WRIST STRAP—CONFIRM THE NM85’S PRACTICAL FUNCTIONALITY. TOUGHNESS AND RELIABILITY, A TRADEMARK OF DIVERS IN SHIPBUILDING YARDS ACROSS THE WORLD, ARE INSTRUMENTAL IN ACHIEVING THE VISION OF THIS TSOVET TIMEPIECE.




FEATURING A SUBTLETY SIMPLIFIED FORM DERIVED FROM THE LINES OF AERONAUTICAL ENGINEERING, THE LX73 IS BOTH RATIONAL AND FUNCTIONAL. AS WITH ALL v TIMEPIECES, A SWISS QUARTZ MOVEMENT ENSURES RELIABLE, HIGHLY ACCURATE, AND SIMPLE OPERATION. BALANCING ASSERTIVE GEOMETRICAL ELEMENTS—THE 50MM CASE, THE SIX SCREW CASE BACK, AND CONSIDERABLE SCREW-DOWN 11MM KNURLED COLUMN CROWN— DISTINGUISHES THE LX73. ITS LASER CUT SANDWICHED DIAL WITH EMBELLISHED NUMBERS AND INDICES AFFIRM THE VISUAL IDENTITY. THE LX73 OFFERS UTILITARIAN DESIGN AND SIMPLISTIC GRANDEUR.



INSPIRED BY THE WWI INFANTRYMAN'S FIELD WATCH, THE SVT-FW44 ANSWERS THE SAME CALL TO SYNCHRONIZE AND COORDINATE MOVEMENT, BUT IT DOES SO WITHIN THE BUSINESS AND SOCIAL BATTLEFIELDS OF TODAY. UNDENIABLY, THE FIELD WATCH AND ITS EVER INCREASING FUNCTIONALITY IMPROVED THE EFFECTIVENESS OF INFANTRYMEN AND COMMANDERS ALIKE. AS SOLDIERS SCRAMBLED OUT OF TRENCHES OF THE SOMME, OR ENGAGED IN FLANKING MANEUVER UNDER THE DARKNESS OF THE ARGONNE FORREST, TIME DICTATED THEIR SUCCESS OR FAILURE. SIMILARLY, TODAY'S TIMEPIECE MUST ALSO OFFER FUNCTIONALITY AND EFFECTIVENESS—BOTH TRADEMARKS OF THE CLASSICALLY STYLED SVT-FW44. A RHONDA 513 SWISS MOVEMENT—COMPRISED OF ALL SWISS COMPONENTS AND ASSEMBLED BY SWISS CRAFTSMEN—HOUSED WITHIN A 44MM AEROSPACE GRADE STAINLESS STEEL CASE, PROVIDES UNQUESTIONED RELIABILITY. THE MEDIA-ETCHED CASE AND SCREW DOWN CROWN REPEL ENVIRONMENTAL THREATS LIKE WIND AND WATER. THE SVT-FW44'S SUPER LUMINOVA MARKERS AND REFINED ROYAL BLUE SECOND HAND MAKE SIGHTING IN ON TIME SIMPLE. FINE HAND-MADE ITALIAN CALF LEATHER STRAPS WITH THEIR RAW UNFINISHED EDGES, AS WELL AS THE DEEP-ETCHED MODEL NUMBER ON THE CASE WALL, COMPLETE THE SVT-FW44.


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