F*CK CANCER!
SHOW THE WORLD HOW YOU FEEL ABOUT IT.
Cancer is a terrifying disease that touches most of us at some time.
The message this watch displays is the most aggressive assertion
possible that we will not let cancer overshadow our lives and that the
human spirit cannot be overwhelmed.
The word cancer is one of the most terrifying in the English language
- we fear reading it and dread having to write it. Here it is paired
with the word fuck, a crude, offensive word that demands to be read.
Here these two ultra-negative words cancel each other out - the
sentiment of the two combined is one of hope: a rejection of the fear
that cancer brings.
This watch is produced in a very limited edition of 100 pieces, each
one numbered on the case back and signed by the designer, Crispin Jones,
on the insert card.
10% of the sale price of this watch will be donated to the charity 'Stand Up To Cancer.'